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The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism
Reading Time: 4 minutesLast week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself,...
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A Model of Authentic Brand Contribution – John Varvatos and Stuart House
Reading Time: 4 minutesAs brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your...
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The New Role of Sponsorship – Impact through Brand Collaboration and Values...
Reading Time: 4 minutesJohn Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression...
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What Happens When the Voice of Your Brand is a Humanoid Robot?
Reading Time: 3 minutesA powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics...
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Purpose as a Survival Strategy in a Shrinking Economy
Reading Time: 1 minutesVideo Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large...
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What Ben & Jerry’s Does Differently that Makes their Marketing so Successful
Reading Time: 3 minutesI recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and...
View ArticleLesson’s from Charlottesville on The Role of Brands In Cultural Leadership
Reading Time: 3 minutesAfter President Trump’s response to the tragedy of Charlottesville, Va. numerous members of Trump’s economic advisory groups resigned, which ultimately resulted in the President...
View ArticleThe Power of Purposeful Partnerships to Build Your Brand
Reading Time: 4 minutesPartnerships are an essential component of running a successful business. As the new wave of socially conscious consumers demand that companies give back to society, purposeful...
View ArticleRedesigning the Good Life – Join Me at Sustainable Brands Vancouver 2018
Reading Time: 3 minutesSustainable Brands, Vancouver: Speakers Not To Miss Sustainable Brands annual conference is a must attend gathering for executives and marketing professionals interested in...
View ArticleBrands That Stand Out Among the Noise and How They Do It
Reading Time: 3 minutesIn today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and...
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